Optimizing Airline Agency Performance with Data-Driven Insights
Delta’s redesigned Agency On-Demand Reporting (AODR) platform empowers airline agencies with intuitive data visualizations, enabling them to track performance, identify market opportunities, and make more informed business decisions.




Delta AODR Project Description
A complete redesign and replatform of Delta’s Agency On-Demand Reporting (AODR) system using Salesforce Lightning and custom development. The project included stakeholder and customer interviews, leveraging synthesized research insights to inform the new design. Through prototyping and user testing, we validated key workflows, ensuring an intuitive, data-driven experience that empowers both Delta sales representatives and airline agencies with enhanced reporting and performance insights.
Services & Technologies Leveraged for Delta AODR
UX & Product Design
Stakeholder & Customer Interviews
UX Research & Synthesis
User Journey Mapping
Wireframing & Prototyping
UI/UX Design & Optimization
Usability Testing & Validation
Full-Stack Development
UX Research & Synthesis
User Journey Mapping
Wireframing & Prototyping
UI/UX Design & Optimization
Usability Testing & Validation
Digital Transformation
Reporting & Analytics Optimization
Scalable Platform Replatforming
Workflow Automation & Efficiency Improvements
Disclaimer: This project was executed as part of an engagement with PwC, where TOZA team members contributed expertise in UX, strategy, and digital transformation. TOZA does not claim direct ownership over the final implementation. All trademarks, brand names, and logos belong to their respective owners.