Wabash Marketplace Development: Streamlining Parts & Services Commerce
The Wabash Marketplace streamlines parts and service sales with an intuitive, scalable platform that integrates ordering systems, supports complex pricing models, and enhances dealer interactions through user-driven design and testing.
Wabash Project Description
A complete redesign and replatform to reimagine Wabash’s digital experience, creating a seamless and scalable marketplace for parts and service sales. The project involved stakeholder and customer interviews, persona development, journey mapping, prototyping, and user testing to ensure an intuitive and efficient user experience. Built on Adobe Commerce Marketplace, the new platform integrates with existing ordering systems, accommodates complex pricing models, and streamlines dealer interactions for a more connected and optimized transportation ecosystem.
Services & Technologies Leveraged for Wabash Marketplace
UX & Product Design
UX Research & Strategy
Stakeholder & Customer Interviews
Persona Development & Journey Mapping
Wireframing & Prototyping
User Testing & Validation
Full-Stack Development
Adobe Commerce Marketplace Implementation
Scalable Ordering System Integrations
Complex Pricing & Incentive Models
Digital Transformation
North Star Vision & Concept Development
E-Commerce & Marketplace Strategy
Seamless Dealer & Vendor Experience Optimization
Disclaimer: This project was executed as part of an engagement with PwC, where TOZA team members contributed expertise in UX, strategy, and digital transformation. TOZA does not claim direct ownership over the final implementation. All trademarks, brand names, and logos belong to their respective owners.